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Prestige gain of 9% and mass rise of 2% is a "reflection of an industry stabilizing" after double-digit performance for the past two years, says Circana.
May 7, 2024
By: Christine Esposito
Editor-in-Chief
Circana reports that US prestige beauty industry sales revenue grew by 9% in the first quarter (Q1), compared to the same period in 2023, according to Circana. In comparison, mass market beauty sales experienced a year over year increase of 2%. Within the prestige channels, fragrance was the fastest-growing category based on sales revenue, up 13%. Gift sets grew by 22%, outpacing juices and gaining share in the category. Travel size sets inclusive of discovery sets grew at double the rate of ...
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